LITCHO (“LITCHO” or “we” ) is committed to protecting your personal identifiable Information (the "Personal Information"). This privacy policy (“Policy”) details how LITCHO gathers and handles the personal information obtained through:

• Website owned, operated or controlled by us from which you are accessing this Privacy Policy (individually, a "Website", and collectively, the "Websites");

• our social media pages that we control from which you are accessing this Privacy Policy (collectively, our "Social Media Pages")

• your communications with us or through other offline activities and interactions (e.g., customer visit to online store for shopping, service inquiries and engagements, user conferences, etc.)

(Collectively, we refer to the Websites, Social Media Page " as currently we are present on these platform only).

By visiting our online store (litcho.com) you are accepting and consenting to the practices described in this Policy, so please read this Policy carefully before using our Services.

We understand that you care about how your personal information is obtained and used, and we appreciate your faith in our ability to uphold the highest standards of care and sensibility in handling your data. LITCHO is committed to respecting and upholding your privacy, and if you have any further questions in this regard please feel free to contact us at the coordinates listed below.

Personal Information

Personal information, for the purposes of this Policy, refers to information that can be used to specifically identify any individual customer of ours, such as the customer’s name, address, email address, payment data, telephone number etc. This would also include information about a customer’s activities with regard to the usage of our Services, and demographic information such as nationality, date of birth, gender, geographic area, and preferences, whenever any such information is linked to the personal information that identifies an individual. Accordingly, we collect personal information from customers to help us personalise and continually improve their shopping experience at litcho.com. We use the information we gather from you to assist us in:

• Handling orders.

• Delivering products and services.

• Processing payments.

• Communicating with you about orders, products, services and promotional offers.

• Updating our records and generally maintaining your account with us.

• Displaying content such as wishlists and customer reviews.

• Recommending merchandise and services relevant to your interests.

We also use this information to improve our platform, prevent or detect fraud or abuses of our Services and enable third parties to carry out technical, logistical or other such functions on our behalf.

  Types of information gathered:

Information You Provide at Online Services:We receive and store any information submitted by the customer on our website, mobile applications, or through any other platform or medium of communication. Customers retain the right not to provide certain information, however, this may interfere with their ability to avail full advantage of several of our features.

We use the information that you provide for the purpose of:

• Responding to your requests.

• Customising your future shopping experience

• Improving our platform.

• Personalising communications with you.

• Communicating with you about

  • any type of sales/ offers/promotions/discounts,

  • new product range,

  • coupons,

  • personalised promotions or

  • any other type of sales and marketing purposes

​​We also collect your information from below process or platform like as follows:

​a.Automatic Information:

We receive and store certain types of information at each instance of your interaction with us. For example, like many websites, we use cookies to obtain certain types of information when you access litcho.com, or advertisements and other content served on other websites by or on behalf of litcho.com, through your web-browser.

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b. Shopping Behaviour:

In order to personalise your product feed on LITCHO, we collect information based on your shopping behaviour. Aside from the products that you purchase, this includes but is not limited to the products that you view, add to your wishlist, and add to your shopping cart while browsing litcho.com and is used only to customize your product feed.

Third Parties:We may receive Personal information about you from third parties, such as social media services, commercially available sources, and business partners. If you access our Services through a social media service or connect a service on our website or mobile applications to a social media service, the information we collect may include your user name associated with that social media service; as well as any information or content the social media service has the right to share with us - such as your profile picture, email address or friends list, and any information you have made public in connection with that social media service. When you access the Website or mobile applications or otherwise engage any LITCHO entity through social media services, or when you connect any Website or mobile application to social media services, you are authorizing LITCHO to collect, store, and use and retain such information and content in accordance with this Policy.

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c. E-mail Communications:

In order to understand and improve the relevance of our email communications with you, we often receive a confirmation when you open an email from litcho.com. The customer is free to unsubscribe from further email communications, if they wish to do so, by clicking the Unsubscribe link in the emails.

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d. Information from Other Sources:

We might receive information about you from other sources and add it to our account information. By using or continuing to use the site, you agree to our use of your information (including sensitive personal information) in accordance with this Policy, as may be amended from time to time by litcho.com in its discretion. You also agree and consent to us collecting, storing, processing, transferring and sharing information (including sensitive personal information) related to you with third parties or service providers for the purposes as set out in this Privacy Notice.

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1. Sharing Information with Third Parties

Information about our customers is an important part of our business and we are not in the business of selling it to others.litcho.com shares customer information only as described below with litcho.com  and the subsidiaries which litcho.com controls and that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.​

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we also provide services jointly with or on behalf of these businesses.

Third Party Service Providers:

• We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments and providing customer service.

• They have access to personal information needed to perform their functions but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Notice and as permitted by the applicable law.

• Compliance with the Law

  • We may be required to share the personal information with government authorities and agencies for, inter alia or purposes of verification of identity or for prevention, detection, investigation including cyber incidents, prosecution, prevention of offence or procedure of punishment of any offences.

  • Further, we may release account and other personal information when we believe release is appropriate to enforce or apply our Conditions of Use and other agreements; or protect the rights, property or safety of litch.com, our users or others.

  • This includes exchanging information with other companies, organisations, government or regulatory authorities for fraud protection and credit risk reduction.

You agree and consent for litcho.com to disclose your information, if so required under the applicable law. Obviously, however, this does not include selling, renting, sharing or otherwise disclosing personally identifiable information from customers for commercial purposes in a way that is contrary to the commitments made in this Privacy Notice.

 

Below are somes sources of Information we have Collected:

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i) Information You Give Us:

You provide most such information when you search, buy by availing online services or by visiting at online store (litcho.com) participate in a contest or questionnaire, or communicate with customer service. For example, you provide information when you:

• Visit offline/physical stores to buy accessories, apparels, shoes.

• Search for a product.

• Place an order through litcho.com or one of our third-party sellers.

• Provide information in Your Account (and you might have more than one if you have used more than one e-mail address when shopping with us) or your "Your Profile" communicate with us by phone, e-mail or otherwise.

• Complete a questionnaire or a contest entry form.

• Compile Wish Lists, provide and rate Reviews.

• Employ other personal notification services and Order Notifications.

As a result of those actions, you might supply us with such information as: your name; address and phone number; credit card information; people to whom purchases have been dispatched (including addresses and phone numbers); content of reviews and e-mails to us; the personal description in your "Your Profile" and financial information.

II) Automatic Information:

Examples of the information we collect and analyses include -

• The Internet protocol (IP) address used to connect your computer to the Internet.

• Login, e-mail address, password, computer and connection information such as browser type and version, and operating system and platform

• Purchase history, which we sometimes aggregate with similar information from other customers to create features such as Best Sellers.

• Cookie number.

• Products you viewed or searched for.

• Phone numbers used to call our customer service number.

We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our website or mobile applications for fraud prevention and other purposes.

During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

iii) Information from Other Sources:

Some Examples of information we receive from other sources include: updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase information and page-view information from some merchants.​​

 

• Securing Information & Retention

We assure to protect the security of your information during the purchase of any product on LITCHO. For all our online payments we use a Secure Sockets Layer (SSL) software, which encrypts information you input in addition to maintaining the security of your information.

We reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal information (including sensitive personal information).

Our security procedures dictate that we may occasionally request proof of identity before we disclose personal information to you.

​If you choose a payment gateway to complete any transaction on Website or mobile applications then your credit card data may be stored in compliance with industry standards/recommended data security standard for security of financial information.

It is important for you to protect yourself against unauthorized access to your password and to your computer. Be sure to sign out when you finish using a shared computer or if you are working over an unsecure or public network.

 

• Use of Information and Duration:

LITCHO will strive to protect the privacy and legal rights of all its users. Any and all Personal and Sensitive Information you provide to us such as usernames, emails, phone number, passwords or any other login information or personal information will be available to us and we have the right to use this information until you communicate with us and direct us not to use it further. By making use of the Service, you agree for all Personal Information to be retained up until the time it is required for the Purpose or required under applicable law, whichever is later.

   

• All Non-Personal Information will be retained indefinitely:

If you delete your account on the Litcho.com website, we will retain your Personal Information for analytical purposes and recordkeeping integrity, as well as to prevent fraud, enforce our Terms of Use, take actions we deem necessary to protect the integrity of our Service or our users, or take other actions otherwise permitted by law.

In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third party policies.

 (If you do not want to receive Conditions of Use and other legal notices from us, such as this Privacy Notice, those notices will still govern your use of litcho.com and orders placed with litcho.com. It is your responsibility to review them for changes.

• Associated Third Parties

The Services may contain links to other websites, products or services that we do not own or operate, irrespective of whether they are posted by us or third party users of LITCHO.

If you choose to visit or use any third-party sites or products or services made available through a link on LITCHO, please be aware that this Policy will not apply to your activities or any information you disclose while visiting or using those services.

Litcho.com is not responsible for the privacy practices of any such third-party sites or any products or services on or through them.

• Security Precautions

We maintain reasonable physical, electronic and procedural safeguards to protect your information. Whenever you access your account information, we offer the use of a secure server. Once your information is in our possession, we adhere to our security guidelines to protect it against unauthorized access. However, by using the Platform, the users accept the inherent security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login and password records for their account.

• Choice/Opt-Out

In order to understand and improve the relevance of our communications with you, we may send promotional communications through channels such as WhatsApp, SMS, Push Notifications, email etc. In case users do not wish to receive promotional communications, you have an option to opt-out manually at any point in time.

• Children Information

We do not knowingly solicit or collect personal information from children under the age of 18 and use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. If you are under the age of 18 years then you must use the Platform, application or services under the supervision of your parent, legal guardian, or any responsible adult.

• International Visitors:

If you are using our services from outside India, please be aware that your Personal Information may be sent to, stored and processed at our servers and data centers which are located in India.

By providing your personal information to us through your use of our Service, you agree to the transfer, storage, and processing of this information in India. We may also transfer your data from India to other countries in connection with the operation of the Services.

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Note that each country has its own privacy and data security laws, which differ significantly from region to region, and hence those applicable to area of operation may not be as draconian as those in your home country.

1. Changes to this Privacy Policy

Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our information practices.

2.Queries

If you have a query, issue, concern, or complaint in relation to collection or usage of your personal information under this Privacy Policy, please contact us at the contact information.

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By accessing the Website www.litcho.com, you have agreed to the terms set out in this Policy. This Policy should be read at all times along with the Terms of Use of the Website.